About the MC Rocket

The MC Rocket was first developed in 2006 by Michael Caine, founder of the M.C. Rocket Lure Co., in Belleville, Ontario, Canada. Simply put, an MC Rocket is a durable, 100% tuneable, glow-in-the-dark artificial herring strip, designed to imitate an injured baitfish. Originally developed for use on Lake Ontario, targeting chinook salmon, the MC Rocket has proven equally effective on cohos, steelhead, browns and lakers.

The MC Rocket was developed to have the action of an anchovy plus the glow and colour of your favourite spoons. MC Rockets are all hand poured and contain only the highest quality plastisol, colours, and glow powder available.

We take a great deal of pride to provide a durable, premium quality bait that, when fished properly, will consistently outperform any other bait or lure we've used. We're fisherman first – and bait makers second. You don't have to take our word. Talk to anyone who has used them.

We always want to know how MC Rockets are working for you. You can give us your feedback here.